Launch of licensed anime rental in Russia

Roman Linin, Head of International Content at DEEP, spoke with “Vedomosty” about the launch of licensed anime rental project, planned investment budget and strategic objectives of the project.

At the moment, DEEP has already acquired the rights to a package of six anime titles (240 episodes), localized and sold them to ivi, Okko and In the next three years, company plans to invest up to $5 million for rights acquisition, localization and content marketing. According to Roman Linin, these investments will help DEEP to gain 50% of the Russian anime market.

The link for the full interview.